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Home > Coaching
2011 Benchmarks in Population Health Management: What's Working in Coaching, Weight Control and Tobacco Cessation
2011 Benchmarks in Population Health Management: What's Working in Coaching, Weight Control and Tobacco Cessation
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While a recent study published in the American Journal of Preventive Medicine found that obesity is statistically a greater threat to overall public health than tobacco, the two behaviors still contribute to a high level of chronic illness and healthcare cost.

For example, states spend up to $15 billion a year in medical expenses related to obesity alone, according to a 2011 study by researchers at RTI International, Duke University and the Agency for Healthcare Research and Quality (AHRQ). To bend this cost trend and improve overall population health, providers, payors and employers have fashioned programs aimed at reducing these two behaviors. They also have invested heavily in health coaching to elicit the desired health behavior changes in these risk areas and others.

2011 Benchmarks in Population Health Management: What's Working in Coaching, Weight Control and Tobacco Cessation takes a comprehensive look at industry activity in health coaching as a whole, then drills down to condition-specific programs. The disease management data contained in this benchmarks report are derived from three separate surveys conducted in 2010 by the Healthcare Intelligence Network, to which a total of 425 organizations responded.

Table of Contents:

Download the executive summary of 2011 Benchmarks in Population Health Management: What's Working in Coaching, Weight Control and Tobacco Cessation.

Each chapter documents trends in a particular area of health improvement, identifying current and planned initiatives, targeted populations, participant identification methods, key program components, estimated ROI, and much more — easily discerned in more than 80 easy-to-follow graphs and tables.

According to 2011 market research by the Healthcare Intelligence Network, smoking cessation and weight management are among the top five disease management programs for which financial and benefit-based incentives are offered.

1. Health Coaching Performance Benchmarks:

This chapter is packed with actionable new data on health coaching activity, with the latest metrics on the prevalence of health coaching, favored delivery methods, targeted populations and lifestyle conditions, preferred behavior change models, coaching case loads and much, much more. This chapter is based on responses to HIN's second annual survey on Health and Wellness Coaching conducted in 2010, during which more than 200 healthcare organizations reported on their current and planned coaching initiatives.

This section answers many coaching metric FAQs:

  • How are individuals identified for coaching programs?
  • What is the optimal coaching case load?
  • What factors influence a coach's case load?
  • Which modality should be employed to deliver weight management, smoking cessation or stress management coaching?
  • How can an organization measure a client's engagement in and satisfaction with a health coaching program?
  • How can an organization measure ROI from health coaching?

Benefit from peers' experience and get recommendations, advice and year-over-year comparative data on:

  • Targeted populations for coaching;
  • Targeted health conditions for coaching;
  • Preferred coaching modalities telephonic, online and in-person;
  • Matching coaching modalities to participants' health conditions;
  • Enrollment trends eligibility, participation and completion rates;
  • Recommended coach caseloads by coaching modality and the factors that can influence this;
  • Suggested formulas for measuring ROI and program effectiveness;
and much more.

Sample Data: 2010 Health Coaching Benchmarks

Back to Table of Contents

2. Obesity & Weight Management Performance Benchmarks:

Despite early indicators of success on the management front, obesity is still tied to an estimated $117 billion in healthcare costs. New healthcare reform will reward prevention-focused programs, and this resource captures the efforts of more than 130 organizations in the prevention and reduction of obesity and related conditions and costs in their populations.

This chapter provides data on the following disease management trends:

  • Percentage of organizations with existing programs to manage weight or prevent obesity;
  • Percentage of organizations with plans to launch a program to manage weight or prevent obesity in the next 12 months;
  • Targeted populations for obesity-related initiatives;
  • Methods for identifying program participants;
  • Program components;
  • Reimbursable services;
  • Incentives that encourage participation;
  • Impact of program on key metrics of satisfaction, utilization and cost;
  • Estimated program-generated ROI;
and much more, including success strategies and member engagement techniques.

This chapter is based on responses to HIN's 2010 survey on Obesity and Weight management, in which 131 healthcare organizations reported on current and planned initiatives in this area of health concern.

Sample Data: 2010 Obesity & Weight Management Benchmarks

Back to Table of Contents

3. Tobacco Cessation Performance Benchmarks:

Cigarette smoking continues to be the leading cause of preventable morbidity and mortality in the United States, reports the U.S. Department of Health and Human Services. CDC data indicates that cigarette-smoking related healthcare expenditures in 2008 in the United States totaled nearly $96 million, and that the employer bears a cost of $3,391 per smoking employee per year, including $1,760 in lost productivity and $1,623 in excess medical expenditures.

Chapter 3 of this book documents the efforts of more than 80 companies to curb and prevent tobacco use, as described in their responses to a 2010 survey on this disease management topic.

The chapter on tobacco cessation and prevention provides data on the following trends:

  • Percentage of organizations with existing tobacco cessation programs;
  • Percentage of organizations with plans to launch a tobacco cessation program in the next 12 months;
  • Targeted populations for tobacco cessation initiatives;
  • Methods for identifying program participants and determining eligibility;
  • Rates of adoption of smoke-free policies;
  • Program delivery formats, goals and components;
  • Reimbursable services;
  • Provider and participant incentives and disincentives;
  • Primary program facilitator;
  • Impact of program on key metrics of quit rates, satisfaction, utilization and cost;
  • Estimated program-generated ROI;
and much more, including success strategies and member engagement techniques.

Sample Data: 2010 Tobacco Cessation Benchmarks

Back to Table of Contents

Download the executive summary of 2011 Benchmarks in Population Health Management: What's Working in Coaching, Weight Control and Tobacco Cessation.

2011 Benchmarks in Population Health Management contains essential information to help you measure program effectiveness, improve overall population health and enhance ROI.

Publication Date: July 2011
Number of Pages: 100
ISBN 10: 1-937229-04-1 (Print version); 1-937229-05-X (PDF version)
ISBN 13: 978-1-937229-04-7 (Print version); 978-1-937229-05-4 (PDF version)
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