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HIN's third annual market analysis of incentives use in population health management reveals some significant shifts in the adoption, promotion and evaluation of financial- and benefits-based incentives programs — as well as some novel ways incentives are utilized across the healthcare continuum in 2011.

Benchmarks in Health & Wellness Incentives, 2011 Edition: Data to Drive Health Promotion, Compliance and ROI provides actionable information from 156 healthcare organizations on the use of incentives to promote health behavior change. This essential resource has been compiled from an analysis of responses to HIN's third annual survey on the use of health & wellness incentives, administered in March 2011.

Download the executive summary of Benchmarks in Health & Wellness Incentives, 2011 Edition.

A follow-up to the best-selling 2009 and 2010 editions, Benchmarks in Health & Wellness Incentives, 2011 Edition is packed with actionable new data on current and planned incentives activity, presented in more than 65 easy-to-follow graphs and tables.

New for 2011: Besides the year-over-year trends comparison (2009 through 2011) HIN's benchmarks readers have come to expect, the 2011 edition of this resource provides the following:

• A comparison of responses to key questions from the top three responding sectors: employers, consultants and health plans;

• Metrics on incentives for the key health improvement activities of blood pressure control, health coaching, advance directives, preventive screening, and others;

• Drill-down to provide more detail on the types of benefit-based incentives in use; and
• The most successful health incentives strategies employed by respondents, as described in their own words.

This resource provides the latest metrics on the prevalence of incentives, favored incentive types, population health management activities most often incentivized, most effective incentives, identification and eligibility of recipients, and incentive program challenges, measurement tools, results and ROI, and much more.

Adding expert insight to this third annual industry snapshot is Neal Sofian, MSPH, director of member engagement at Premera. In a candid Q&A session, Sofian shares strategies and recommendations for:

• Developing an organizational methodology for evaluating the effectiveness of the incentives program;
• Identifying members who are eligible for incentives;
• Target the hard-to-reach population (e.g. Medicaid population); and
• Successfully reaching dependents with incentives, rather than just employees or members.

Organizations seeking the latest strategies to reward long-term or repeat participation in health-enhancing activities and reduce healthcare spend should review this third annual collection of utilization and performance data on incentives trends.

Download the executive summary of Benchmarks in Health & Wellness Incentives, 2011 Edition.

This report answers many FAQs on health and wellness incentives:

• Which incentives generate the highest engagement and participation levels — economic- or benefit-based incentives?
• What are the top economic and benefit-based incentives in use today?
• What percentage of companies are rewarding repeat or long-term participation, and for which health-related activities?
• What are the top program communication methods?
• Who's offering incentives to spouses, dependents, employees and Medicare or Medicaid beneficiaries?
• How do organizations measure the success of an incentive program?
• What is the impact of an incentive program on healthcare costs, absenteeism, presenteeism, productivity, health utilization and other metrics?
• What level of ROI is being achieved by health & wellness incentive programs?