Consumer Driven Healthcare: What's Ahead for 2005, an audio conference on CD-ROM, covers how consumer driven healthcare plans will grow and adapt in 2005.
While national estimates vary, Forrester Research
has predicted that consumer driven healthcare plan enrollment will rise to
12 percent of the commercial insurance market in
2008, and reach nearly one-quarter by 2010.
Other estimates put market share at about 15 percent
by 2010.
With congressional
passage of HSA accounts, growth is only expected to
continue in consumer driven plans.
During this 90-minute audio conference on CD-ROM, our speakers address six key components
of consumer driven plans and what new developments will occur in these areas in 2005.
Your expert panel includes:
- Gary Austin, Vice President of MEDecision
- Kimberly Ivkov, Vice President of Interactive Marketing at Health Trio
- Alexandra Schweitzer, Assistant Vice President of Consumer Driven Healthcare at Tufts Health Plan
You'll get details on:
- Benefit design;
- Consumer marketing strategies;
- Self-service;
- Care management;
- Online tools; and
- Integrating IT into CDH.
Here's what participants said about the live program:
Provided examples of others with successful results...good information was shared, said Tim Binder, Manager of Product Development at Network Health Plan.
Good information on what others are doing, with real, not theoretical, cases, according to Basil Laslett, president with LBA HealthPlans Inc.
You can "attend" this program right in your office and enjoy significant savings – no travel time or hassle; no hotel expenses. It’s so convenient! Invite your staff members to listen to the CD-ROM.
Who Will Benefit from this audio-conference?
CEOs, CFOs, product managers, marketing directors, benefits managers, managed care and insurance companies, hospitals,
physician groups and ancillary providers, consumer driven healthcare plans, pharmaceutical companies and PBMs, and IT
vendors.
About our Panelists:
Gary M. Austin
Gary M. Austin, Vice President of MEDecision, is the former Director of Health Management Systems Delivery at BlueCross BlueShield of Massachusetts. As
the Director of Health Management Systems Delivery, Mr. Austin was responsible for the oversight and delivery of all health
management systems supporting utilization, disease, case, and population management. He also co-chaired the corporate
eCommerce Steering Committee, and served on the Diversity Committee and Senior Management Committee.
Alexandra Schweitzer
Alexandra Schweitzer manages Liberty by Tufts Health Plan, a second-generation consumer-driven health care plan developed
in partnership with Destiny Health. She has held a variety of positions in product development and management, national
accounts management, HMO and hospital operations, and employee benefits. Her experience spans the public and private sectors,
including: John Hancock’s Group Benefit Operations; Partners HealthCare System, an integrated delivery network; Neighborhood
Health Plan, a community health center based HMO; and The Massachusetts Group Insurance Commission, which provides health,
life and other benefits to 240,000 state employees and their families.
Ms. Schweitzer holds a B.A. in English and American Literature from Brandeis University and a Master’s in Public Policy
from Harvard University. She completed the Columbia University Executive Program in Business Administration.
Kimberly K. Ivkov
Kimberly K. Ivkov serves as vice president of interactive marketing for HealthTrio, a leading provider of e-Health applications and core business systems for the managed care industry. In this role, Ivkov oversees the development and implementation of marketing strategies for HealthTrio. She is also responsible for managing the company's integrated marketing communications and public relations efforts, as well as Internet initiatives.
Ms. Ivkov has extensive healthcare technology experience in various product development and marketing roles with both HBO
and Company and Health Data Sciences Corporation. Before joining HealthTrio, she served as the product manager for The Radiance Group, an Internet healthcare company that designs and develops Internet applications for the physician office market.
