Scope

• Identifies the key consumer groups that can be targeted through the provision of consumer health websites
• Identifies the critical success factors for pharmaceutical companies to consider when developing a consumer health website
• Analyzes 15 consumer health websites provided by pharmaceutical companies, focusing on the provision of disease, product and lifestyle information
• Draws together the common success factors across the sites with reference to consumer relevant content, customization and interactivity

Report Highlights

Disease websites are becoming increasingly popular among pharmaceutical companies with a portfolio of treatments in a specific therapy area with a large prevalent population. These sites provide in-depth information and support for patients and/or caregivers looking for disease information.

Product websites are an important tool for pharmaceutical companies to use in communicating with the potential patient population. In the US, many companies provide links between a product website and a disease website, which provides a broader range of information about treatment and management options.

Lifestyle websites have the advantage of reaching a wider audience than a disease website and can cover many different disease areas. These sites may be targeted at a particular consumer group, such as women or seniors, or may focus on ""healthy living’ as an issue.

Benefits

• Understand which specific key consumer groups are looking for health information online
• Understand the critical success factors required to successfully create a consumer targeted health information website
• Understand the different information requirements for product, disease and lifestyle websites

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89 pages