Communicating and marketing an organization’s health and wellness program to employees and health plan members is an ongoing challenge. But creative use of multi-channel and multi-media messages can help to motivate and engage employees and members in an organization’s wellness and health promotion efforts.

Listen to pre-conference comments from Heath Shackleford.

During Creating a Multi-Channel, Multi-Media Wellness Communication Strategy That Motivates and Engages Employees and Health Plan Members, a 90-minute webinar on May 21, 2008, two industry experts will describe their creative communication strategies that yield results.

Heath Shackleford, senior director of marketing and communications, Healthways, and Donna Shenoha, vice president and senior consultant of health and welfare at Wachovia Corporation, will provide the inside details on the innovative strategies that their organizations use to promote their wellness programs that engage and motivate participants, including:

• Creating tailored messages;
• Integrating multi-channel, multi-media wellness promotion messages;
• Leveraging existing content to promote health and wellness;
• Addressing health literacy issues in wellness and health promotion messages; and
• Achieving results through an integrated communication strategy.

The webinar will be held on May 21, 2008 at 1:30 pm Eastern time.

Can't make the scheduled date and time of the conference? See the "On-Demand" or CD-ROM options described below.

Have questions on our webinar and/or webinar formats? Visit our webinar FAQ.

You can "attend" this program right in your office and enjoy significant savings – no travel time or hassle; no hotel expenses. It’s so convenient! Invite your staff members to participate.

Your registration fee covers one telephone line from your site. Include as many individuals from your organization as you wish - there is no additional charge. Gather in a conference room and use a speakerphone.

HOW THE WEBINAR WORKS:

The conference lasts approximately 90 minutes with the last 30 minutes reserved for questions and answers.

No special equipment is needed; a toll-free number will be provided.

A week before the conference, you will receive instructions via e-mail on how to dial into the conference and access the conference handouts. So be sure to include your e-mail address!

SUBMIT YOUR QUESTIONS:

You are invited to submit your questions in advance of the program to ensure that your questions are answered. Please e-mail your questions to mmatthews@hin.com no later than noon on May 16, 2008. We will attempt to answer your questions during the conference. However, time constraints limit the number of questions that can be answered during the live Q&A so be sure to get your questions in early.

WHO WILL BENEFIT FROM THIS CONFERENCE?

CEOs, medical directors, wellness professionals, health coaches, human resources professionals and disease management directors, managers and coordinators.

REGISTRATION:

• $317 for the live webinar, conference on CD-ROM, PLUS a transcript of the conference proceedings ($367 after 5/16/08).
• $297 for a synchronized video recording and a transcript of the conference proceedings (ideal for group training).
• $277 for the conference on CD-ROM and a transcript of the conference proceedings.
• $267 for the live webinar ($317 after 5/16/08).
• $267 for the On-Demand service, which provides you the opportunity to listen in at your leisure via your computer and a web browser (includes the agenda and presentation materials -- available 5/23/08).

ABOUT OUR PANELISTS:

Heath Shackleford

Healthways President/CEO Ben Leedle and the company's senior leadership went to marathon lengths to support the Nashville healthcare firm's internal health and wellness initiative.

Heath Shackleford is the senior director of marketing and communications at Healthways with 10 years experience in marketing and public relations. Currently, he leads a team of marketing colleagues at Healthways assigned the task of helping the company’s customers drive participation in health improvement programs. Shackelford’s team designs and implements multi-channel communication campaigns that motivate individuals to enroll and stay active in wellness initiatives.

Shackleford’s experience also includes four years with Ketchum Public Relations in Chicago, where he managed thought leadership accounts for Arthur Andersen, Deloitte Consulting and International Truck & Engine. His specialties include media relations, campaign management and direct marketing for individual engagement. He has also served as an adjunct professor at Belmont University in Nashville.

Shackleford is a noted thought leader in the communications field, appearing as an expert resource for Employee Benefit News, PR Week, PR News, Ragan's Media Relations Report, Healthleaders, AMA News, Chicago Tribune, Atlanta Journal Constitution and others.

Shackleford holds bachelor's degrees in both broadcasting and public relations from Mississippi State University and a master’s degree in mass communications from the University of Tennessee.