Companies that embrace a culture of health not only improve employee health and productivity levels, but also augment profitability and shareholder value. And when the C-suite is visibly on board with this attitude shift, employees are quick to follow.

In Employee Health Promotion Strategies: Effecting Change through a Culture of Health, HealthFitness President and CEO Gregg Lehman details the process and challenges of creating a corporate culture of health and the payoffs in improved worker health and safety that can result. To describe how one company overcame a "benefit entitlement mentality," Lehman is joined by Eastman Chemical Company's David Sensibaugh, who chronicles the development of a culture of health at Eastman Chemical Company and how this attitudinal shift has impacted the health and welfare of Eastman Chemical's 3,000 shift workers. In this case study of employee health promotion in a manufacturing setting, Sensibaugh addresses the specific challenges of fostering health when employees work 12-hour rotating shifts among several locations.

You'll get details on:

• Five key design strategies to shift benefits design to the 21st century
• Data that gets the CFO's attention and demonstrates ROI
• Strategies to engage the C-suite in health culture creation and move management from communication to commitment
• Case study of employee health promotion in a manufacturing environment, including comparison of health risks among day employees and shift workers
• The indirect cost of health on employee safety
• Health and productivity improvement through headache and migraine management programs
• Innovative uses of incentives to drive participation and engagement
• The role of wellness champions in the workplace

Contributing Authors:

• Gregg Lehman, Ph.D., president and CEO of HealthFitness
• David Sensibaugh, director of Integrated Health at Eastman Chemical Company

Table of Contents

• Corporate America, Health and the C-Suite in the 21st Century
  • Shifting Benefit Plan Design for the 21st Century
  • The Tipping Point in Incentives Use
• Case Study: Creating a Culture of Health in a Shift Environment
  • Using Incentives to Accelerate Participation
  • Putting HRA Data to Work
  • Health As a Contributing Factor to Plant Safety
  • Results for Non-Participants
  • Targeting Specific Conditions
  • Lessons Learned
• Q&A: Ask the Experts
  • Overcoming Implementation Obstacles
  • Engaging the C-Suite
  • Response from Eastman Chemical Company’s C-Suite
  • Convincing the CEO to Be a Champion
  • Demonstrating Investment Value
  • Recruiting Wellness Champions
  • The Key to Successful Wellness Programs
  • Offering Initiatives
  • Recruiting and Retaining Employees
  • Engaging Employees in a Manufacturing Environment
  • Driving Employees into Coaching Programs
  • Stratification and Health Coaching
  • Eastman Health and Wellness Programs in Action
  • Migraine and Headache Pain Management
  • Vendor Partnerships
• Glossary
• For More Information
• About the Authors