This report is sent as an Adobe Acrobat PDF file via email.

The growth of consumer-driven healthcare has continued to push health plans and employers to develop more widespread member and employee health improvement initiatives. Health promotion programs are demonstrating their ability to improve employees’ health and employers’ bottom lines.

For those looking to start new wellness initiatives or expand existing campaigns, there is much to be learned from the valuable experiences of their peers. In its May 2006 online survey, the Healthcare Intelligence Network (HIN) asked health plans and employers which of their wellness programs generate participation and have a significant impact on employee health.

Experience in Workplace Wellness: Successes and Shortcomings of Health Promotion Programs contains their experiences, including marketing efforts and strategies to overcome obstacles and ensure a significant return on investment (ROI).

You’ll get suggestions and commentary from employers and health plans on:

• Marketing efforts and strategies to overcome obstacles and ensure a significant return on investment (ROI).
• Which programs organizations have encountered or developed on their own that are improving their members’ and employees’ health along with their bottom lines.
• A detailed analysis of the least and most successful promotion tools for both health plans and employers.
• How health plans and employers rate the popularity and effectiveness of their wellness programs;
• What other strategies participants have adopted to overcome past issues;
• Where to find third-party providers and programs that are delivering serious results;
• What’s recommended by experienced wellness professionals;
• Why some promotional efforts will reap benefits for health plans but hold back employers;
• and much more.

Sent via email as an Adobe Acrobat PDF file.