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Health Coaching Playbook Vol. I: All-Star Tips on Hiring, Training, Technology and ROI
Health Coaching Playbook Vol. I: All-Star Tips on Hiring, Training, Technology and ROI
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Like the convenience of receiving a PDF file the same business day, but still want a hard copy of this book? Order both versions and save 35 percent!

Health coaching has experienced a paradigm shift in the healthcare continuum from disease-specific programs to a holistic approach to behavior change and health management. Improved health status that results from an effective health coaching program can also be an organization's ticket to significant healthcare savings.

To provide essential background on key health coaching considerations, the Healthcare Intelligence Network has assembled responses to popular FAQs in a single comprehensive resource. In the Health Coaching Playbook Vol. I: All-Star Tips on Hiring, Training, Technology and ROI, 14 health coaching strategists answer more than 50 questions related to recruiting a team of behavior change agents, equipping them with the tools and technology to foster behavior change and utilizing metrics and measurements to evaluate coach performance and program success. They draw upon their real-life coaching experiences to share practical advice that can help to reduce healthcare costs and prepare organizations for the next generation of health coaching.

Part of HIN's Health Coaching Playbook , a two-volume set on the greatest challenges facing health coaching programs. You'll get answers to questions on program design basics, hiring and training, tools and technologies, outcomes measurement and performance evaluation, resistant patients, coaching costs and ROI. Click here to save 35 percent when you order both volumes.

In this 35-page playbook, you'll benefit from their experience as they provide winning health coaching recommendations in an indexed, easy-to-read Q&A format.

A sampling of FAQs covered in Health Coaching Playbook Vol. I: All-Star Tips on Hiring, Training, Technology and ROI include:

Program Design Basics:

  • What processes must be in place before launching an on-site health coaching program?
  • How can a coaching program be sized for a smaller company?
  • What is the ideal coach-to-client ratio?

Hiring and Training:

  • Which coach training or certification programs are most valuable?
  • How can coaches be trained in positive psychology, stress management and motivational interviewing?
  • How does an organization prepare health coaches for coaching in an off-shore environment?
  • What characteristics should a company look for when hiring a team of online coaches?

Tools and Technologies:

  • How do generational and geographical differences impact the use of technology in health coaching?
  • Can readiness to change be assessed via health IT?
  • Which health behaviors and conditions are good targets for self-service coaching?

Outcomes Measurement & Performance Evaluation:

  • What is the most important element of a telephonic coach’s performance, and how can it be measured?
  • How do you evaluate health coach performance when they're interacting with participants online or via e-mail?
  • What are the best ways to measure presenteeism and productivity and coaching's effect on these metrics?

Coaching Costs and ROI:

  • Are health plans funding health coaching for health systems or physician practices?
  • How do current trends in coaching impact health outcomes and healthcare costs?
  • How do coaches charge for their services and how are they reimbursed?
Among the health coaching veterans sharing their experiences in this one-of-a-kind resource are:
  • Ted Borgstadt, founder and chairman of TrestleTree Inc.;
  • Richard Botelho, M.D., professor of family medicine at the University of Rochester Medical Center;
  • Danielle Butin, former manager of health promotion and wellness, Oxford Health Plans;
  • Dr. Susan Butterworth, director of health management services at Oregon Health & Science University;
  • John Harris, senior vice president of the health support division of Healthways;
  • Jennifer Hidding, former director of interactive health management of consumer solutions at OptumHealth;
  • Darcy Hurlbert, health and wellness product specialist at Ceridian LifeWorks;
  • Karen Lawson, M.D., program director for the health coaching track at the Center for Spirituality and Healing, the University of Minnesota;
  • Margaret Moore, CEO, Wellcoaches Corporation;
  • Dr. Craig Nelson, director of health services research for American Specialty Health;
  • Roger Reed, chief consumer engagement architect with Gordian Health Solutions Inc.;
  • Dr. Dennis Richling, medical director and vice president for CorSolutions;
  • Sean Slovenski, president and CEO, Hummingbird Coaching Services;
  • Linda Smith, director of programs at Duke Integrative Medicine;
  • Paul Terry, Ph.D, president and CEO at StayWell Health Management; and
  • Randall Williams, M.D., chief executive officer, Pharos Innovations.
Publication Date: June 2009
Number of Pages: 35
ISBN 10: 1-934647-91-8 (Print version); 1-934647-92-6 (PDF version)
ISBN 13: 978-1-934647-91-2 (Print version); 978-1-934647-92-9 (PDF version)
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