Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.

Table of Contents

Figures, Tables, Exhibits, and Numbered Boxes

Preface

Acknowledgments

About the Author

Introduction. PART ONE. INTRODUCTION TO HEALTH COMMUNICATION

What Is Health Communication

Current Health Communication Theories and Issues

Cultural, Gender, Ethnic, Religious, and Geographical Influences on Conceptions of Health and Illness

PART TWO. HEALTH COMMUNICATION APPROACHES AND ACTION AREAS

Interpersonal Communications

Public Relations and Public Advocacy

Community Mobilization

Professional Medical Communications

Constituency Relations in Health Communication

PART THREE. PLANNING, IMPLEMENTING, AND EVALUATING A HEALTH COMMUNICATION PROGRAM

Overview of the Health Communication Planning Process

Situation Analysis and Audience Profile

Identifying Program Objectives and Strategies

Developing Tactical and Evaluation Plans

Implementing, Monitoring, and Evaluating a Health Communication Program

Appendix A: Examples of Worksheets and Resources on Health Communication Planning

Appendix B: Selected Online Resources on Health Communication

Glossary

References

Index

Author Information

Renata Schiavo, Ph.D., M.A. is a senior health care communications consultant. She is also an adjunct assistant professor of Public Health at New York University, Steinhardt School of Education, Department of Nutrition, Food Studies, and Public Health.