Health Fairs: Planning, Marketing and Achieving Bottom-Line Results, a September 28, 2006 audio
conference on CD-ROM, shows you how to organize a health fair that participants want to attend and that delivers value to its sponsor.
Click here to listen to some pre-conference comments from our audio conference presenters.
Employers, health plans and wellness programs alike often use health fairs as a means to engage consumers. While health
fairs are rated as popular components of health and wellness programs, they are often times not rated as highly successful.
Many factors can play into the success of health fairs, including timing, communication campaigns and programs and/or
screenings offered.
During this 90-minute audio conference on CD-ROM, Paul Harris, a senior healthcare consultant with Hewitt Associates, Larry
Hicks, a senior consultant with the Hay Group and Heidi Laubach, a consultant with AON Consulting, discuss the
elements of a successful health fair that generate a return on investment and improve the health and well-being of its
participants.
You will get details on:
- Providing the right type of preventive screenings at health fairs;
- Using incentives to attract participants to health fairs and encourage their active participation in the fair;
- Scheduling an effective time frame for health fair planning and marketing;
- Getting senior management to buy in and provide the cultural support needed for successful health fairs;
- Boosting return on investment for health fairs; and
- Analyzing and measuring the effectiveness of a health fair.
You can "attend" this program right in your office and enjoy significant savings – no travel time or hassle; no hotel
expenses. It’s so convenient! Invite your staff members to listen in.
WHO WILL BENEFIT FROM THIS AUDIO CONFERENCE?
CEOs, medical directors, disease management directors, managers and coordinators, health plan executives, human resource professionals, wellness professionals, care management nurses and business development and strategic planning directors.
ABOUT OUR PANELISTS:
Paul Harris
Paul is a senior health care strategist, program design and corporate restructuring consultant.
Paul’s experience includes providing direction to senior management of large complex employers to develop long term health care strategy, deploy their health care benefit programs, development of benefit programs that support an employer’s aggressive acquisition or divestiture strategy, and analysis of health plan’s market strategy, messaging and product initiatives.
Some of the clients Paul has assisted include American Express, Blue Cross Blue Shield, CIGNA, Federal Reserve Bank System, GE, HSBC Bank USA, LVMH Moët Hennessy, New York Medical College, Oxford Health Plan, Pitney Bowes, Sotheby’s, United Technologies, Weil Gotshal & Manges, and Yale.
Prior to joining Hewitt, Paul has held a number of positions over twenty-eight years in benefits, including experience at insurance carriers, health plans, a prescription drug benefit manager, and Hewitt.
Larry Hicks
Larry Hicks is the client relationship manager and benefit practice leader with Hay Group’s Midwest region. In this role, Hicks coordinates Hay Group’s healthcare client projects and relationships within the Midwest and assists clients with their implementation strategies.
Hicks has over 20 years of consulting experience emphasizing benefits management and human resource issues. He brings insights to clients about the scale of the change facing them and how they can work toward that change. He helps them develop and implement benefits and total remuneration programs and clarifies the impact of business change on organizations and roles. He also designs reward strategies that support clients’ business direction and he supports his clients through all stages of implementing their programs.
Prior to joining Hay Group, Hicks ran a successful consulting firm specializing in healthcare cost management solutions and served as vice president of human resources for Lindberg Corporation. He was also in charge of human resources for St. Joseph Hospital in Chicago and St. Margaret Hospital in Hammond, Ind.
Hicks holds a Bachelor of Arts in English from Lewis University, and a Master of Science in Industrial Relations from Loyola University, Chicago.
Heidi Laubach
Heidi Laubach is a communication consultant in Aon Consulting’s Communication, Talent and Rewards practice. She has more than 15 years of experience in the insurance and benefits industry, currently specializing in employee benefits communication, including strategic planning, implementation and measurement.
Laubach joined Aon in 1998 as a consultant in the Health and Benefits practice where her primary responsibilities included project management and administrative consulting services. Prior to joining Aon, she held various positions with several major health insurance carriers.
Laubach has developed and produced print and online communications in all areas of employee benefits, including flexible benefits, consumer-directed health plans, pension and savings plans, wellness, and compliance. She received an Apex Award for Publication Excellence in 2005. Laubach is also experienced in conducting employee opinion polls and focus groups, as well as planning and promoting employee health fairs.
Laubach clients include AAA Mid-Atlantic, Cardholder Management Services, NutriSystem, Penn Mutual Life Insurance Company, Schindler Elevator Corporation, Thomas and Betts, and Wawa, Inc.
Laubach holds a Bachelor of Arts in Radio Television Film from Temple University in Philadelphia.
