Healthcare Report Cards: How To Get an A+ in the Public Reporting of Healthcare Quality Data, a June 7, 2006 audio conference on CD-ROM, examines why healthcare providers and payors are choosing to publicly rate their quality performance, how they've structured their quality report cards and the impact that this can have on a healthcare organization's business.

Click here to listen to some pre-conference comments from our audio conference presenter.

With the advent of consumer-driven healthcare plans, more health plans and hospitals are publishing quality and performance ratings on their web site. While the public reporting of healthcare quality data is voluntary, more and more organizations are making this data available and some believe it is just a matter of time before it is mandatory.

During this 90-minute audio conference on CD-ROM, your expert panel of speakers, Paul L. Green, director, clinical quality improvement, John F. Kennedy Memorial Hospital and Christine Profita Orok, project leader of cost and quality at Blue Cross Blue Shield of Massachusetts, will provide inside information on why organizations should consider publicly posting performance data and the steps to take to launch public report cards.

You will get details on:

• Evaluating the types of healthcare quality data to post;
• Analyzing the impact that posting healthcare report cards can have on your organization;
• Overcoming the roadblocks to report card implementation;
• Getting consumers to use the information; and
• Lessons learned from making report cards publicly available.

Here's what participants said about the live audio conference:

"I learned practical tips for collecting the data {quality rating}," according to Lynn Ford-Somna, director, evaluator and service quality with Excellus Blue Cross Blue Shield.

"The materials for this conference were well thought out. The information was very useful in gaining market status among national participants," according to Birdie Chow, director for Advocate Health Partners.

"This conference had pertinent, useful and detailed information," according to Roberta Zysman, executive director with Beth Israel Deaconess Physician Organization.

"It was very helpful to hear what others are doing in this area, both at health plans and health insurers," according to an assistant general counsel with a Midwest Blues Plan.

You can "attend" this program right in your office and enjoy significant savings – no travel time or hassle; no hotel expenses. It’s so convenient! Invite your staff members to listen in.

Listen to some pre-conference comments from our expert presenter:
Paul L. Green, director, clinical quality improvement, John F. Kennedy Memorial Hospital, describes the growth and use of hospital report cards:		Christine Profita Orok, project leader of cost and quality at Blue Cross Blue Shield of Massachusetts, defines the goals and principals of her organization's quality reporting program:

WHO WILL BENEFIT FROM THIS AUDIO CONFERENCE?

CEOs, presidents, strategic planning directors, quality improvement executives, CIOs, information technology and systems executives, medical directors and product development and marketing executives

ABOUT OUR PANELISTS:

Paul L. Green, MS, RN, CPHQ

Paul L. Green is the principal and founder of Greenlight Healthcare Consulting, LLC. The firm consults on leadership development, quality of care improvement and patient safety endeavors. In addition to this role, he serves as director of clinical quality improvement for Tenet’s John F. Kennedy Memorial Hospital in Indio, Calif. In this senior management role, he is responsible for quality and risk management, case management and social services.

Prior to establishing his firm in 2004, Green was director of clinical affairs for VHA Upper Midwest in Minneapolis. He was responsible for the research, design, implementation, delivery, evaluation and re-design of innovative, clinically-focused products to meet current and future member business needs. In addition, he served as national faculty and consulting resource for leadership development, workforce re-design and quality/patient safety.

Green is a nationally recognized expert in clinical quality improvement, sustainability of improvement efforts, systemic efforts for patient safety improvement and executive leadership coaching and development to support cultural change in support of clinical and safety improvements. Green has more than 25 years of healthcare experience in the areas of delivery, administration, executive leadership, quality improvement, risk management and consulting. Green also serves as an Examiner for the Malcolm Baldrige National Quality Award as well as an Examiner for the California Awards for Performance Excellence.

Green is the author of several articles in the area of leadership development and quality improvement, and has received numerous awards for his work.

Green is a graduate of the State University of New York at Buffalo, with degrees in Biology and Nursing. He also holds a Master’s Degree in Child Health Nursing and Nursing Education. Green has achieved advanced levels of professional recognition as a Certified Professional in Healthcare Quality, and holds licensure as a Healthcare Risk Manager from the State of Florida.

Christine Profita Orok

Christine Profita Orok is the project leader of cost and quality at Blue Cross Blue Shield of Massachusetts. In this role she leads the development and implementation of online tools and capabilities to support members enrolled in new and emerging product and business solutions.

Profita Orok has nearly 20 years of experience in the healthcare industry with a concentration in managed care. Her background has spanned the areas of e-business development and implementation, product management, provider relations, contracting and operations.

Profita Orok holds a Bachelor of Science from the University of New Hampshire.