Strategic planning is an important management tool, especially in an era of uncertainty. A sound strategic plan helps healthcare organizations thrive in dynamic environments and adapt as market conditions change.
This new edition of Healthcare Strategic Planning, Third Edition, provides the reader with practical guidance and expert insights for addressing near-term pressures, achieving long-term goals, and managing pitfalls that can derail effective planning. Descriptions, examples, and guidelines lead the reader step-by-step through a proven strategic planning process.
Strategic planning in the healthcare environment has evolved since the previous editions of this book were published. This edition reinvigorates the discussion with many new ideas and additional information on contemporary strategic planning.
Table of Contents
- Is Strategic Planning Still Relevant?
- Organizing for Successful Strategic Planning:
- Activity I: Analyzing the Environment
- Activity II: Identifying Organizational Direction
- Activity III: Strategy Formulation
- Activity IV: Transitioning to Implementation
- Major Planning Process Considerations
- Realizing Benefits from Strategic Planning
- Making Planning Stick: From Implementation
to Managing Strategically
- The Annual Strategic Plan Update
- Encouraging Strategic Thinking
- Future Challenges for Strategic Planning
About the Author
Alan M. Zuckerman, FACHE, FAAHC, is president of Health Strategies & Solutions, Inc., a healthcare strategy firm, and one of the nation's leading healthcare strategists. During his career, Mr. Zuckerman's consulting work has focused on strategic planning and competitive strategy; this book is an outgrowth of his experience with hundreds of diverse healthcare organizations, including many of the top hospitals, health systems, and academic medical centers in the country. Mr. Zuckerman is a frequent speaker on a variety of healthcare topics, the author of six books, and a winner of the ACHEs James A. Hamilton Award for book of the year.