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Feeling the squeeze from softening service demands, growing competition, reimbursement cuts and increased regulatory oversight, the healthcare industry is ripe for financial relief. Will this year offer any respite from lingering economic and social malaise?

In Healthcare Trends & Forecasts in 2011: Performance Expectations for the Healthcare Industry, two key thought leaders tackle these questions and more as they look ahead to healthcare reform 2.0 — implementation and rollout.

In HIN's seventh annual healthcare industry forecast, which has become an essential planning tool for healthcare executives, William Shea, partner, health industry consulting for Cognizant Business Consulting and Steven T. Valentine, president, The Camden Group, review the industry landscape for the year ahead and suggest how healthcare organizations can best position themselves for the months to come.

In this 35-page resource, Shea and Valentine craft a healthcare reform strategy checklist, putting the smart money on models of consolidation and clinical integration that will not only increase throughput and market share for healthcare payors and providers but also reduce unnecessary utilization and thereby costs.

Their watchwords are bundled, shared, co-management, collaboration, coordination — initiatives that require payors and providers to pool resources to boost the quality and efficiency of healthcare delivery and raise revenue.

They also describe the preparation and assessments that must precede these ventures as well as the technology required to tie them all together.

Their advice is supplemented with responses of more than 70 healthcare organizations to the seventh annual HIN Healthcare Trends and Forecasts survey, in which respondents ranked top-of-mind concerns for the year ahead and reported their organization's best and worst business decisions in 2010.

In this forward-looking special report, you'll get details on:

• Strategies to aggressively seek new business and reclaim old customers — both on and off U.S. soil;
• How healthcare reform is redefining managed care and the system changes it will drive;
• Seven macro trends to consider prior to health industry investment;
• The next 'Y2K' for the healthcare industry and the huge wave of spending it will trigger;
• Emerging trends in incentives for both providers and health plan members;
• Tactics for selling healthcare to the individual purchaser and moving from a B2B to a B2C mindset;
• Leveraging "lean" methodologies to increase organizational efficiency and effectiveness;
• The effect of the 2010 midterm elections on healthcare reform;
• The top healthcare innovations as reported by HIN e-survey respondents;

In an expanded Q&A section, Shea and Valentine suggest cost reductions for lean-minded organizations, opportunities that ACOs present for managed care organizations and health plans, and requirements to engage primary care physicians in new care models.

Healthcare Trends & Forecasts in 2011: Performance Expectations for the Healthcare Industry highlights the topics that will continue to consume the healthcare executive, and new challenges that await the industry this year.

Table of Contents

• Reacting to Healthcare Reform
  • Healthcare Reform Implementation
  • Payment Impacts for Hospitals
  • Redefining the Population with ACOs
  • New Models of Care Integration
  • Early ACOs
  • Reform Strategy Checklist
• 7 Macro Trends Driving Health Industry Investment
  • How Reform is Redefining the Industry
  • Impact of ICD-10 Codes
  • Integrated Health Management
  • Building a Business Intelligence Platform
  • Targeting the New Health Insurance Customer
  • Toward a Lean Healthcare Organization
• Survey Results: Healthcare Trends for 2011
  • Top Areas of Impact
  • Challenges
  • Best and Worst of 2010: Lessons Learned
  Q&A: Ask the Experts
  • The Managed Care Organization in an ACO
  • ACO Options for Health Plans
  • Commercial Plan Migration
  • Planning IT Investments
  • Becoming Lean Organizations
  • Engaging Physicians in New Initiatives
  • Taking Advantage of Pent-Up Demand for Services
  • Reform and Aging Americans
  • Impact from Mid-Term Elections
• Glossary
• For More Information
• About the Presenters