Join v-Fluence Interactive president Jay Byrne for a "myth-busting" look at the role Web 2.0 spaces such as blogs, MySpace, YouTube and others are playing in shaping consumer attitudes and options about healthcare treatments and providers. Byrne draws from v-Fluence's research and client work to share how to:

• Get a keener understanding of the influence blogs and other Web 2.0 applications carry among consumers seeking out health-related information online.
• Drill down into health-focused, online consumer search behavior: How do they reach Web 2.0 spaces? What do they look for? What do they typically find? Who's really behind the content?
• Incorporate a best practices template that demonstrates how to monitor and engage these spaces to ensure your messaging is seen, heard and trusted.
• Create metrics you can use to measure your online success when you engage Web 2.0 spaces.

Plus you'll have a look at the future and what Google's Health Initiative and emerging mobile communications will mean for your online communications efforts.

Order your CD-ROM today!

About your Speaker

Jay Byrne is president of v-Fluence Interactive, a firm that provides online marketing analytics and intelligence to help PR and marketing departments be more measurably successful online.