Hot off the presses! Announcing the second edition of “Hospice Marketing Strategies -- Real-World Ideas To Improve Your Bottom Line and Increase Business.”
Hospice professionals often cite marketing and spreading awareness of hospice as a major obstacle. But marketing your hospice doesn’t have to be hard. The editors at hospice letter have compiled information to help you improve your hospice program, and use the media for the best results.
“Hospice Marketing Strategies -- Real-World Ideas To Improve Your Bottom Line and Increase Business, 2nd Edition” gives you, not just the most effective tools, but the means to apply them. We’ve included “Marketing 101 – Tips and How-To’s,” strong strategies and success stories of hospice marketing. Discover the latest trends in hospice marketing and how to grow public awareness.
How can your organization better use radio advertising? What strategies should you implement when marketing to physicians and healthcare professionals? Why is November the best month to market your hospice?
It’s all here in this special report, “Hospice Marketing Strategies - Real-World Ideas To Improve Your Bottom Line and Increase Business, 2nd Edition.” This new resource is a must-have for all hospice organizations!
Order today!
About The Publisher:
hospice letter
hospice letter has been published monthly since 1979. An essential tool for hospice managers, hospice letter stays on top of the most current challenges facing hospice executives, including legislative scrutiny, the short average length of stay, Medicare and Medicaid reform, discussions about physician-assisted suicide, managed care and integration.
Table of Contents
Introduction
Chapter 1: Effective Hospice Marketing Methods Moving Hospice Marketing To Next Level
Moving Hospice Marketing To Next Level
How To Develop A Strategic Plan And Put It To Work
Referrals Increased By Marketing To Middle-Aged Women
Public Radio And Hospice: Making Media Work For You
Volunteers Can Assist With Marketing In The Community
Chapter 2: How To Market To Physicians, Healthcare Professionals
Marketing Hospice Means Knowing Which Buttons To Push
Marketing Hospice To Physicians, Healthcare System
Physician Education A Major Factor In Increasing ALOS
Increasing Physician Hospice Referrals: Marketing, Outreach Strategies That Work Best
How To Increase Your Referrals and Admissions
Chapter 3: Marketing 101- Tips and How-To’s
Telephone Tips To Attract Patients And Caregivers
Quick Hospice Marketing
How You Can Use the World Wide Web To Educate Your Community About Hospice
PR Points: How To Publicize Fund Raising Events
Tips For Improving Healthcare Web Sites
25 Inexpensive Ways To Get Noticed And Be Remembered
Management Measure: Six Tips for Approaching A Foundation
Chapter 4: November - An Opportune Time For Hospice Marketing
Take Advantage of November Marketing Opportunity
A Look At Unique Events Held For National Hospice Month
Hospice Care: It’s About How You Live
Chapter 5: Success Stories And Creative Ideas
Hospital-Based TV Network Heightens Awareness Of Hospice Benefit
Thinking Outside the Marketing Box
Mask Project — A Unique Hospice Fund Raiser
Chapter 6: Trends In Hospice Marketing
‘Word Is Slowly Spreading’ Throughout The U.S. About Hospice
Public Awareness of Advance Directives, Hospice May Be Increasing
Office Visits Most Commonly Used Physician Outreach Strategy, Survey Finds
Chapter 7: Additional Marketing Resources
Audio Conference Explores Successful Hospice Marketing Methods
Hospice Discussion Group Helps Keep Professionals Aware
Of Industry News, Trends
Marketer’s Notebook: Online Bookstore Features Resources for Healthcare Professionals
Sources
About Health Resources Publishing
