Hot off the presses! Announcing the second edition of “Hospice Marketing Strategies -- Real-World Ideas To Improve Your Bottom Line and Increase Business.”

Hospice professionals often cite marketing and spreading awareness of hospice as a major obstacle. But marketing your hospice doesn’t have to be hard. The editors at hospice letter have compiled information to help you improve your hospice program, and use the media for the best results.

“Hospice Marketing Strategies -- Real-World Ideas To Improve Your Bottom Line and Increase Business, 2nd Edition” gives you, not just the most effective tools, but the means to apply them. We’ve included “Marketing 101 – Tips and How-To’s,” strong strategies and success stories of hospice marketing. Discover the latest trends in hospice marketing and how to grow public awareness.

How can your organization better use radio advertising? What strategies should you implement when marketing to physicians and healthcare professionals? Why is November the best month to market your hospice?

It’s all here in this special report, “Hospice Marketing Strategies - Real-World Ideas To Improve Your Bottom Line and Increase Business, 2nd Edition.” This new resource is a must-have for all hospice organizations!

Order today!

About The Publisher:

hospice letter

hospice letter has been published monthly since 1979. An essential tool for hospice managers, hospice letter stays on top of the most current challenges facing hospice executives, including legislative scrutiny, the short average length of stay, Medicare and Medicaid reform, discussions about physician-assisted suicide, managed care and integration.

Table of Contents

Introduction

Chapter 1: Effective Hospice Marketing Methods Moving Hospice Marketing To Next Level

Moving Hospice Marketing To Next Level

How To Develop A Strategic Plan And Put It To Work

Referrals Increased By Marketing To Middle-Aged Women

Public Radio And Hospice: Making Media Work For You

Volunteers Can Assist With Marketing In The Community

Chapter 2: How To Market To Physicians, Healthcare Professionals

Marketing Hospice Means Knowing Which Buttons To Push

Marketing Hospice To Physicians, Healthcare System

Physician Education A Major Factor In Increasing ALOS

Increasing Physician Hospice Referrals: Marketing, Outreach Strategies That Work Best

How To Increase Your Referrals and Admissions

Chapter 3: Marketing 101- Tips and How-To’s

Telephone Tips To Attract Patients And Caregivers

Quick Hospice Marketing

How You Can Use the World Wide Web To Educate Your Community About Hospice

PR Points: How To Publicize Fund Raising Events

Tips For Improving Healthcare Web Sites

25 Inexpensive Ways To Get Noticed And Be Remembered

Management Measure: Six Tips for Approaching A Foundation

Chapter 4: November - An Opportune Time For Hospice Marketing

Take Advantage of November Marketing Opportunity

A Look At Unique Events Held For National Hospice Month

Hospice Care: It’s About How You Live

Chapter 5: Success Stories And Creative Ideas

Hospital-Based TV Network Heightens Awareness Of Hospice Benefit

Thinking Outside the Marketing Box

Mask Project — A Unique Hospice Fund Raiser

Chapter 6: Trends In Hospice Marketing

‘Word Is Slowly Spreading’ Throughout The U.S. About Hospice

Public Awareness of Advance Directives, Hospice May Be Increasing

Office Visits Most Commonly Used Physician Outreach Strategy, Survey Finds

Chapter 7: Additional Marketing Resources

Audio Conference Explores Successful Hospice Marketing Methods

Hospice Discussion Group Helps Keep Professionals Aware Of Industry News, Trends

Marketer’s Notebook: Online Bookstore Features Resources for Healthcare Professionals

Sources

About Health Resources Publishing