Spreading the word about the availability of hospice services is arguably just as important as providing them. Therefore, effective marketing is not only a means of improving business, but it is also an important tool for those in the hospice community to utilize as a means of creating awareness of the hospice benefit.

In 2005, we brought you Real World Ideas to Improve Your Bottom Line and Increase Business, Second Edition with chapters such as How to Market to Physicians, Healthcare Professionals, and Why November is an Opportune Time for Hospice Marketing.

Today, we present to you the Third Edition - a collection of updated ideas, information and advice about overcoming hospice's unique barriers to engage the public in a successful marketing campaign. With almost 40 percent more content, our 2011 Hospice Marketing Strategies Report aims to address the ongoing concerns for those in the hospice field (increasing client volume, overcoming stigmas), as well as the emerging trends in new media that make advertising easier than ever before.

With new chapters detailing how to team up with other long-term care services, and ways to target underserved populations with the right message about hospice, our latest edition of Hospice Marketing Strategies brings you current with hospice letter's archives of marketing data.

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It is our hope that this new product will not only facilitate your organization's marketing efforts as a thriving business, but will aid in drawing in the clients and families who are in true need of the wonderful service you provide.

"Hospice Marketing Strategies -- Real-World Ideas To Improve Your Bottom Line and Increase Business, 3rd Edition" gives you, not just the most effective tools, but the means to apply them. Discover the latest trends in hospice marketing and how to grow public awareness.