"Market Drivers: Strategy Briefing on e-Healthcare Facts, Trends, Forecasts, Second Edition" will help you prepare for e-health developments in 2003 and in years to come.

This 93-page report offers healthcare professionals a window into the current state of e-health adoption and a look at what will come in the future.

The eight chapters in this report will provide you with information on the following:

• Present and Future of e-Healthcare
• Electronic Medical Records
• e-Visits
• e-Prescribing
• Beyond EMRs and PDAs
• Hospitals Embracing e-Health Strategies
• MCOs Becoming Web-Enabled
• HIPAA

You'll discover the hot trends in e-health, as experts delve into the benefits of implementing e-health applications in all areas of the healthcare sector while a series of surveys show the state of e-health now and in the coming months.

Experts say the healthcare industry is looking to the effective use of e-health technology to save time and ease financial pressures.

For instance, discover how e-prescribing saves millions of dollars and thousands of lives, how electronic medical records and e-prescribing can go together to create a cost effective system for physicians and how flexible spending accounts are being simplified and broadened by new electronic payment technology.

Get details on how empowered patients and technology are transforming healthcare, how doctors and healthcare organizations are changing the way they view and interact with patients and how two doctors achieved a paperless practice using new technology.

Discover why e-health technology is a key to attracting and retaining nurses in time of crisis and how some medical students are preparing for the future of e-health by utilizing a wireless interactive learning system.

See how marketing remains one of the primary functions of health organizations' Web sites and why managed care organizations in particular cannot afford to ignore the Internet.

You'll discover how Web sites can serve as a cost-effective marketing tool when you implement five simple key elements.

Second and third generations of managed care Web sites demonstrate how the payers have graduated from pure marketing sites to full-featured Web sites providing a broad range of online services for members, employers, providers and brokers. For example, payers hope to reduce call center wait times and costs by helping members check on claims or ask questions online.

Get details on the differences in web usage for benefits information between baby boomers and generation Y workers and why the explosion of healthcare Web sites has led consumers to believe that fast, free access to healthcare information is their right.

HIPAA compliance continues to play a major role in all aspects of e-health services, from issues of security and privatization within communication portals to the steps vendors and suppliers of electronic services need to take.

"Market Drivers: Strategy Briefing on e-Healthcare-Facts, Trends, Forecasts, Second Edition" belongs on the desks of marketers, strategic planners, business development and product development executives, top management, analysts, market researchers and other key healthcare management professionals.