One of the greatest
roadblocks to effective disease management is getting patients to comply
with doctors' orders. By using a combination of technology and
psychology, healthcare providers, health plan administrators and
employers can work to modify patients' behaviors to optimize disease
management outcomes.
But to be successful, these programs require active patient
engagement that emphasizes self-care, self-monitoring, and self-education.
In short, programs that empower and motivate members to
participate in their own healthcare. But how do you get patients to invest
in themselves?
In this special report, "Modifying Patients' Behaviors to Optimize Disease Management Outcomes," based on two recent audio
conferences, expert speakers
described
results-oriented strategies that healthcare organizations can use to bring
about the appropriate attitude and behavior adjustment in patients.
You'll hear from Richard Citrin, former vice president of health and productivity at
Corphealth Inc., Gregg Lehman, former president and CEO, Gordian Health Solutions, Michael Montijo, MD, MPH, FACP,
senior vice president, government relations at American Healthways, Fred Navarro, president and founder, PATH
Institute, Scott Smith, MD, vice president and chief medical officer, First Health and Sean Sullivan, president
and CEO, Institute for Health and
Productivity Management on theories, application and results of behavior modification and patient engagement strategies.
This 60-page report is based on the July 28, 2004 audio conference "The Role of Behavior Modification in Disease Management: How
You Can Maximize your Program's Effectiveness" and the November 3, 2004 audio conference "Patient Engagement Strategies in
Disease Management" during which Citrin, Lehman, Montijo, Navarro, Smith and Sullivan described which strategies healthcare
organizations are using to modify behaviors to increase the effectiveness of disease management programs and
strategies that are most successful at engaging members in disease management programs.
You'll get details on:
- Effective tools for behavior modification;
- Using technology to impact behaviors;
- Getting physicians on board with disease management programs to help effectiveness of programs;
- Recruiting patients into disease management programs;
- Patient profiles that indicate a willingness to change; and
- The real story on incentives.
Table of Contents
- Health and Productivity Management Go Hand in Hand
- Payoffs of Preventative Maintenance
- Managing Health, Disease and Disability
- Average Hours Lost Per Week From Health Problems
- Modifying Physician Behavior
- Work Limitations Questionnaire© Sample Items
- Maximizing the Effectiveness of a Behavior Modification Program
- Changing the Emphasis to Prevention
- The Burden of Chronic Illness in America
- Population Risk Statistics
- Empowering the Patient
- Increasing a Health Coach’s Credibility Quotient
- Healthcare Consumerism on the Rise
- Measuring the Value of Incentives
- Patient Profiles Indicate Readiness to Engage in Healthy Behavior
- Archetype Profiles
- Identifying Archetypes
- High-Risk Archetypes
- Focus of Disease Management Interventions
- Gauging Propensity to Learn
- Gauging Likelihood to Engage in Healthy Behaviors
- Health Priorities and Their Relationship to DM Fitness
- The Power of Persuasion
- Strategies to Engage Patients in Disease Management Programs
- Enrollment vs. Engagement
- Mailings as Marketing Tools
- Cold Calls vs. Clinical Calls
- Program Accountability
- Best Time of Day for Engagement
- Engagement Maintenance
- Incentives and Outcomes
- The Payoff of Proactive Patient Engagement Strategies
- First Health® Care Support Program
- Maximizing Consumer Engagement
- Effectiveness of High-Touch Approach
- Behavior Modification: Theories and Practice
- Health Perception Theory: Brenda Lyon
- Phases of the Change Experience
- Health Belief Theory: Irwin Rosenstock
- Planned Behavior Theory: Icek Ajzen
- Studying Effect of Opt-Out vs. Opt-In Approaches
- Scaring Off Members with Fear Appeals
- Q&A: Ask the Experts
- Recommended Timeframes for Follow-Up
- Transplant Patient Retention Issues
- Calculating and Evaluating ROI
- The Media and Disease Management
- Determining Optimal Case Loads
- Role of In-House Medical Directors
- Coaching the Health Coach
- Grading Effective Educational Materials
- Behavior Modification for Specific Diseases
- Rating Physician Behavior
- Participant Challenges as Motivators
- Management Support for Prevention Programs
- Assessing Readiness to Change
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