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Next Generation - MCO Web Site Strategies
 
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From communicating online with members, providers, and employees to claims processing, enrollment, case management and disease management, managed care organizations (MCOs) continue to shift many member and provider services to the Internet.

"Next Generation - MCO Web Site Strategies," a new executive-level tele-briefing sponsored by Health Resources Publishing, was held Feb. 16, 2005.

The goal of this program is to provide you with a practical, real-world overview of current MCO Web initiatives, strategies, administration, and member services delivery.

Our expert panel of speakers — MCO executives responsible for their plan’s Web sites — described just what they have achieved thus far in their Web site development. In addition, our presenter from the Utilization Review Accreditation Commission Inc. (URAC) described their managed care Web site accreditation program and how URAC experts can review your organization's Web site and make recommendations based on industry best practices

Get a review of the range of services being offered to members, providers and accounts, as well as timelines and stages of evolution from what exists today to what’s being proposed for the future. Learn from the problems and hurdles they had to overcome. Avoid the pitfalls, and discover what is working for these organizations.

Get details about URAC’s check-up and accreditation programs that provide meaningful feedback to health Web site owners on how to improve the quality of online operations. Find out what’s involved in achieving accreditation for your managed care Web site.

SPEAKER PANEL:

  • James Brown, Director of Business Technology, Service Division, Blue Cross Blue Shield of Massachusetts
  • John P. DuMoulin, MS, CAE, Vice President, Government Relations and Product Development, URAC
  • Pamela Larson, Practice Leader, Internet Services Group, Kaiser Permanente

TOPICS COVERED:

  • Timelines and stages of "evolution" — what exists today to what’s being proposed for the future.
  • Practical overview of MCO Web initiatives that are up and running.
  • Range of services being offered to members, providers and accounts.
  • Constituent adoption strategies and acceptance of online services.
  • The “My Health Plan” concepts.
  • First steps in assessing the quality of MCO Web sites
  • URAC's Health Web site check-up and accreditation program

Plus a live Question and Answer Session

WHO WILL BENEFIT FROM THE AUDIO CONFERENCE CD-ROM:
MCO senior management, strategists and executives in charge of Web-based services, health plans and providers, pharmaceutical and disease management companies, and healthcare technology companies, PBMs, CEOs, COOs, CIOs, hospital and managed care executives, vice presidents, compliance officers, operations executives, executive directors, team leaders, planners, business development, product managers, sales executives and marketers, knowledge managers and strategic and implementation consultants, IT department heads, hospital pharmaceutical managers, pharmacists, human resource benefit managers, medical directors, employer health plan decision makers, network development and provider services directors, strategic planners, utilization management, healthcare management, TPAs, network managers, physician practice management, medical management directors, PHO and IPA leadership, analysts, implementer consultants, account services, administration executives, ancillary products managers, vice president of information systems, vice president of marketing, director of managed care information systems, executive director, member communications manager, Internet marketing manager, public relations and event management coordinator, Web technician, marketing staff, Webmaste, Web editor, Web functional team, and Web technical team.

‘Attend’ this program right in your office and enjoy significant savings - no travel time or hassle; no hotel expenses. It is so convenient! Invite your staff members to listen to the CD-ROM. You might even want to invite some colleagues from your local area to join you and share the cost of the CD-ROM.


Publication Date: February 16, 2005

 
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