The health reform law — and subsequent uncertainty over how the reforms will be implemented — has pushed insurers and employers to comply with the law while seeking out market-based strategies to control medical and administrative costs. And with or without reform, enrollees are expected to take a greater role in selecting and purchasing health insurance, leading insurers to adopt retail-focused marketing and branding strategies that target the end user.

Next-Generation Insurance Benefit Design and Marketing takes a look at how insurers already are working to refine their benefit design and marketing strategies by creating narrower provider networks, offering more high-deductible account-based options, launching private insurance exchanges, engaging customers in adopting healthy lifestyles and recasting themselves as consumer-friendly entities focused on helping members improve the quality of their lives.

With separate sections devoted to insurers' efforts in plan design and rebranding, Next-Generation Insurance Benefit Design and Marketing paints a complete picture of the new environment insurers must compete in. Order today!

Table of Contents

• Employers and Plan Designs
  • 2012 Plan Designs: More CDH, Tight Networks, Trimmed Retiree Benefits
  • OPM Tells FEHBP Plans to Push Wellness for 2012, Credits Reform for New Enrollees
  • Reform Compliance, Wellness Top 2012 Benefit Designs Strategies
  • Insurers Respond to Reform With New Products for Individuals, Small Employers
  • Reform Law May Give Employers a Reason to Retire Existing Benefit Strategies
  • Big Employers Are Shifting Costs Now to Avoid Cadillac Tax In 2018
  • Enrollment in CDH Has Surpassed HMOs; Reform Might Boost Enrollment Further
  • WellPoint Joins With Two Other Blues Operators to Forge Into Private Exchanges
  • Firms Target Uninsured, Underinsured With Value-Based Models, Coverage Alternatives
  • More Employers Using Incentives to Encourage Healthy Behavior
  • Health Insurers, Employers Are Beginning to Embrace Defined-Contribution Model
  • Private Exchanges Will Complement, Not Compete With, Public Ones
  • Cost Predictability Sparks Interest in Defined-Contribution Plans
  • To Keep Costs in Check, Insurers Tout Old, New, Borrowed And 'Blue' Innovations

• Rebranding Efforts and Retail
  • For Health Plan PR Staff, External, Internal Forces Make It Tough to Tell Their Side
  • Reports: Plans Are Ill-Prepared to Play in New Retail-Based Market
  • Shift to Retail Market Drives Insurers to Rebrand, Personalize Outreach to Members
  • More Insurers Are Thinking Inside the Box; BSC Opens Californias First Retail Store
  • With New Logo and Rebranding, Aetna Aims to Engage Customers More in Health Care
  • To Find New Revenue Streams, Insurers Are Branching Out Into Nontraditional Areas

Written For

• HMOs, PPO and POS plans
• Insurers
• Employers
• Hospitals and health systems
• Group practices
• Other providers