Not surprisingly, a critical factor in the success of top-performing healthcare organizations is the engagement of physicians. Physician engagement is a key factor in achieving top levels of quality, adoption of information technology and the launch of new initiatives.

Listen to pre-conference comments from Nathan Kaufman and Dr. Todd Rowland.

During Physician Engagement: Creating Trust and Alignment Between Management and Physicians, a 90-minute webinar on CD-ROM, via On Demand Web access or as a recorded webinar on DVD, two industry experts provided a thorough understanding of physician engagement strategies. We heard from Nathan Kaufman, managing director of Kaufman Strategic Advisors and "engaged physician" Todd Rowland, MD, director of medical informatics at Bloomington Hospital and executive director of HealthLINC, on:

• Optimizing physician engagement strategies and techniques;
• Identifying and overcoming barriers to physician engagement;
• Accounting for differences in age, geography and other factors that might influence physician engagement success; and
• Creating a multi-modal communication strategy to engage physicians.

Have questions on our webinar and/or webinar formats? Visit our webinar FAQ.

You can listen to this program right in your office and enjoy significant savings – no travel time or hassle; no hotel expenses. It’s so convenient! Invite your staff members to gather around a conference table to listen to the CD, DVD or the On Demand version.

WHO WILL BENEFIT FROM THIS CONFERENCE?

CEOs, presidents, medical staff leaders, chief operating officers, consultants, directors, managers, strategic marketing directors, CIOs, vice presidents and business development executives.

ABOUT OUR PANELIST:

Nathan Kaufman

As creatures of habit, physicians are protective of their systems of care.

Nathan Kaufman is managing director and founder of Kaufman Strategic Advisors, LLC, an established San Diego-based consulting company. Throughout his career, he has held executive positions in a wide range of healthcare companies, including president and chief operating officer of an imaging center company. Kaufman currently serves on various advisory and editorial boards; Executive in Residence and HIS Advisory Board at Georgia Tech Health Systems Institute.

He has 30 years of experience and is a nationally renowned expert in the areas of peak performing hospitals and physician groups, hospital strategy, physician compensation, integrated delivery systems, managed care, joint ventures and dispute resolution and has been called upon as an expert witness in healthcare arbitration cases.

He regularly speaks on these topics and others for numerous health system organizations and healthcare associations throughout the country.

Kaufman was a lead faculty member for the American College of Healthcare Executives (ACHE), for which he has developed the following courses: The Art and Science of Competitive Strategy; Advanced Managed Care and Integration Strategies; Restructuring Integration: Essential Strategies for the New Millennium; and Lessons Learned: Innovative Strategies for Achieving Competitive Advantage. In addition, he holds executive education retreats and presents at numerous major conferences as keynote speaker, such as The Governance Institute and the American Leadership Governance Group.

Kaufman has made significant contributions to the body of healthcare literature and is the primary author of Building Business Relationships with Physicians, which was published by the American Academy of Family Physicians; numerous articles published by Trustee Magazine; and has developed a Governance Institute white paper as a board development tool to improve effectiveness of boards of directors, titled …Because When You’re Out of Money, You’re Out of Options. More recent articles published are:

• “Succeeding in the Healthcare Market,” Healthcare Executive, ache.org, July/Aug 2008
• “Physicians: Employment Reemerges As Strategy to Align Incentives,” Future Scan 2008 (Healthcare Trends and Implications 2008-2013)
• “The Problem with Health Care Reform,” Hospitals & Health Networks Magazine On-Line, Oct. 2007
• “Separating Fads from Facts,” Trustee Magazine, Jun. 2007
• “A Formula for Managed Care Contracting” Hospitals & Health Networks Magazine, Jan. 30, 2007
• “Objective Parameters for Managed Care Contracting,” Governance Institute E-Briefings, Sept. 2006

Kaufman received his Master in Science in Health Systems from the Georgia Institute of Technology and a Bachelor of Science in Psychology from Emory University.

Dr. Todd Rowland

Dr. Todd Rowland explains what physician engagement means to him.

Todd Rowland, M.D., is the president of E- Health Consulting and works with integrated delivery systems and health information technology companies as they engage their physicians in healthcare redesign. This work incorporates IT, workflow redesign, and financial alignment with physicians.

Dr. Rowland also serves as the director of medical informatics for Bloomington Hospital. He has worked in a variety of medical settings including the Brigham and Women's Hospital, part of the Harvard Medical system. He completed a Post-Graduate Fellowship in Medical Informatics at the Harvard/MIT combined program and continues to work in medical informatics.

Dr. Rowland is working with regional medical practices and Bloomington Hospital to develop HealthLINC. HealthLINC supports development of a patient-focused integrated healthcare delivery system that can access and exchange secure, confidential data across geographic and organization boundaries for the purpose of significantly improving quality of care at a reasonable cost, access to services, and operational efficiencies.

Dr. Rowland attended Wabash College graduating with Summa Cum Laude and Phi Beta Kappa honors and received his Doctorate of Medicine from Indiana University. He completed his clinical specialty training in Physical Medicine and Rehabilitation, as well as Electrodiagnostic Medicine at Ohio State University, where he served as chief resident in his final year of training. He received his board certification in Physical Medicine and Rehabilitation in 1994 and in Electrodiagnosis in 1995.