Physician Engagement Strategies: How To Get Reluctant Physicians Aligned with Your Strategic Goals
, an August 17, 2005 audio
conference on CD-ROM, examines how to achieve physician alignment within your organization, a critical element in achieving most
organizational goals in both health systems and payor organizations.
Without the support of physicians within your organization, the chance of new programs and new strategic directions
succeeding is reduced. Most healthcare organizations report that one of the biggest challenges that their organization faces
when adopting new programs is the resistance of doctors to these changes.
During this 90-minute audio conference on CD-ROM, your expert panel of speakers, Dr. Joseph Bujak, vice president of medical
affairs, Kootenai Medical Center, and Dr. Scott J. Cullen, consultant, Accenture, provide you with strategies to understand
and influence physician behavior. You will get details on:
- What really motivates physicians;
- How to create a collaborative approach;
- Which communication strategies get physicians' attention;
- Overcoming the single biggest barrier to physician ability to adapt to the rapidly changing healthcare environment; and
- Case studies on getting physicians to buy into new programs/strategies.
You can "attend" this program right in your office and enjoy significant savings – no travel time or hassle; no hotel
expenses. It’s so convenient! Invite your staff members to listen in.
Here's what participants said about the live program:
"I found this conference to be very validating of what I see working with 1,100 physicians. This information provided me with not only validation but with clues and keys to move in the right direction to increase our effectiveness in connecting with each physician," said Laurie Smith, manager, physician education and physician communication with Community Medical Centers.
WHO WILL BENEFIT FROM THIS AUDIO CONFERENCE?
CEOs, presidents, medical staff leaders, chief operating officers, consultants, directors, managers, strategic
marketing directors, CIOs, vice presidents and business development executives.
ABOUT OUR PANELISTS:
Dr. Scott J. Cullen
Dr. Scott J. Cullen is a member of the Accenture Health and Life Sciences consulting practice, focusing on physician adoption strategies, clinical intelligence, and clinical systems design and implementation.
Cullen has more than 15 years experience in the health field, nearly 10 of those as a practicing primary care physician. He has presented to a variety of physician and executive groups on subjects ranging from governance models to clinical intelligence and pay-for-performance.
Joseph S. Bujak, MD, FACP
Dr. Joseph S. Bujak, MD, FACP, currently serves as vice president, medical affairs for Kootenai Medical Center, Coeur d’Alene, Idaho, where he has organizational responsibility for performance improvement and outcomes measurement.
Dr. Bujak is a frequently requested speaker, facilitator and consultant on issues related to healthcare organization-physician relationships, clinical quality and patient safety, and leading and managing transformational change.
Dr. Bujak graduated Phi Beta Kappa from Rutgers University. He received his medical degree from the University of Rochester where he was elected to Alpha Omega Alpha. He and Tom Atchison recently co-authored the book, Leading Transformational Change: The Physician-Executive Partnership.
