Physician Relations Today: A Model for Growth discusses the processes and approaches for creating your own physician relations program.

Developing or enhancing a physician relations program can be more than a little overwhelming. In today's environment, there's tremendous pressure to focus on medical staff relationships and to demonstrate results. Finally, there's a book that covers the must haves for a results-oriented program. You'll find ideas and inspiration for creating your own physician relations approach, including:

• Defining the model
• Creating the plan
• Hiring and compensating the staff
• Tracking and measuring
• Taking good programs to the next level