Strategies for the New Health Care Marketplace-written by a team of acclaimed experts-examines the factors changing today's health care system: the growth in demand for services, the increasing influence of consumers on how services are provided, and the dramatic new advances in treatment made possible by technology. Strategies for the New Health Care Marketplace gives health care professionals-executives, physicians, managers, and educators-strategic guidance on better serving patients of the U.S. health care system as it strives to be more responsive and efficient. It identifies and assesses the key strategies a wide variety of health care organizations should consider as they attempt to position themselves for the future.

Table of Contents

Part One: Understanding the Health Care Marketplace
An Environmental Assessment of Today's Health Care Marketplace
Quality of Care and the Informed Consumer
Service, Convenience, and Access
Affordability, Choice, and Personal Relationships
Innovation in Health Care: The Next Wave

Part Two: Health Care Delivery and Financing Systems: Developing Strategies in Anticipation of Fundamental Change
Strategies for Physicians and Medical Groups
Strategies for Physician Networks
Strategies for Hospitals and Multi-hospital Systems
Strategies for Academic Medical Centers and Specialty Hospitals
Strategies for Integrated Health Care Systems
Strategies for Other Types of Health Care Services
Strategies for Health Plans

Part Three: Positioning Health Care for the Twenty-First Century
Leadership and Management in the New Health Care Marketplace
Governance in Health Care
Health Care Marketing, Mass Customization, and Branding

Part Four: The Future of Health Care: Essentials for Success in the New Consumer-Oriented Marketplace
Successful Health Care Organizations of the Future
Health Care Myths and Realities
Appendix: Planning for the New Health Care Marketplace