Employers, health plans and providers have traditionally turned to health fairs to deliver health and wellness education and screening services to large numbers of consumers in a convenient “one-stop shopping” format. However, with some strategic planning and support from the C-suite, companies can redefine health fairs to also rejuvenate their bottom lines and effect positive lifestyle changes among participants.

The Health Fair Handbook: Executing Events That Draw a Crowd, Engage Participants and Deliver ROI is designed to help organizations plan and launch health fairs that attract attendees and deliver value to their hosts. This 33-page special report, based on a 2006 audio conference, explains how the proper organization, timing and incentives can turn a health fair into an opportunity to educate and engage attendees while collecting valuable data companies can use to fine-tune benefit and wellness offerings.

In this report, three industry consultants detail how to plan a dynamic health fair that attracts targeted populations and moves participants along the wellness continuum.

In addition, this special report suggests themes, incentives and promotions that can boost attendance and engagement.

These health fair how-to's are provided by Paul Harris, senior healthcare consultant with Hewitt Associates, Larry Hicks, senior consultant with the Hay Group, and Heidi Laubach, consultant with AON Consulting.

Table of Contents

• Creating a More Dynamic Health Fair
  • Health Fairs Not a One-Time Event
  • Expand the Health Fair’s Horizon
  • Focus on Health Education
  • A Healthy Workforce Leads to Better Business Results
  • Incentives Do Work
  • Measuring the Impact
• Components of a Successful Health Fair
  • Goals and Objectives
  • Budget Considerations
  • Identify Key Players
  • Theme Development
  • Logistics and Content of the Health Fair
  • Health Awareness and Education
  • Health Screenings
  • Activities and Demonstrations
  • Incentives for Employee Participation
  • Promote, Promote, Promote!
• Objective: Attracting the High-Cost Claimant
  • Avoiding a Recipe for Failure
  • Screenings and the Wellness Continuum
  • Having Fun Attracts Employees
  • Following Up
• Q&A: Ask the Experts
  • Health Fairs Designed for Both Employees and the Community
  • Anticipating Health Fair Attendance
  • Counter-Programming to Attract High-Cost Claimants
  • Building a Culture of Wellness
  • Planning Tips to Address Multiple Sites
  • Targeting Women as the Healthcare Decision-maker
  • Accessing Claims Data
  • Engaging Attendees
  • Working a Health Fair
  • Making Improvements for Future Events
  • Screening Pre-registration
  • The Trend Toward Mandatory Screenings
  • Creative Health Fair Strategies
• Glossary
• For More Information
• About the Authors