Healthcare organizations can benefit from e-communications through increased touch points with their customers and improved ROI by moving to web-based applications.

Learn how your organization can overcome the hurdles of using e-communication and maximizing the opportunities that exist in using this new medium to connect with your customers during our 90-minute audio conference on CD-Rom -- The Role of e-Communications in Healthcare e-Business: Overcoming Hurdles, Maximizing Opportunities.

Speakers:

• Marla Johnson Norris, CEO, Aristotle Inc.
• Steve Asmussen, Web Site Coordinator, Baptist Health
• Terry Povey, Director, Web Business Development, Market Research & Statistics, BlueCross BlueShield of South Carolina

Our expert speakers walk you through the steps they've taken to implement e-communications within their organizations.

You'll learn:

• what you need to ensure your organization is meeting HIPAA and security requirements
• using personalization techniques
• member communication via secure messaging
• how BlueCross BlueShield of South Carolina tracks member/provider inquiries and how this is integrated into its Customer Service desktop applications for response to member/provider inquiries via the phone
• using email to drive traffic to your site
• using e-tools to increase customer loyalty and retention
• benefits of e-marketing
• ROI of e-marketing campaigns
• managing e-marketing results
• strategic internet marketing plan development
• web site analysis
• content creation and copywriting

Your CD-Rom includes program materials, including an agenda and speaker handouts.

Who Will Benefit:

CEOs, CIO, information technology directors, e-business/e-health executives, business development and strategic planning directors, director of sales and marketing, public relations executives, e-communications director and marketing and communications executives.