A focus on wellness is rapidly becoming part of the corporate landscape. Either on their own or with assistance from health plans and community organizations, employers are creating a culture of change: providing on-site opportunities for employees to learn about health issues and engage in healthy behaviors. The obvious benefit of a healthier workforce is reduced healthcare cost, but these initiatives also enhance workforce productivity and reduce absenteeism and work-related injuries.

In Winning at the Wellness Game: Cultivating Wellness Champions Plus 19 Proven Program Promotions, three wellness experts share their most effective promotional strategies for boosting participation in workplace wellness efforts. In addition, this 38-page special report details how organizations are recruiting wellness champions from workforce ranks to promote corporate initiatives. Learn how companies are developing a network of wellness advocates to promote participation without draining the wellness budget.

This report contains tested strategies from wellness experts who presented at February 2006 and July 2006 audio conferences:

• William B. Baun, manager of human resources and wellness at The University of Texas M.D. Anderson Cancer Center;
• Robin Foust, health management specialist and principal, Zoe Consulting;
• Aaron M. Hardy, wellness coordinator for the Washoe County School District;
• Michele Housley, wellness program coordinator at the University of Texas M.D. Anderson Cancer Center; and
• Rebecca K. Kelly, corporate wellness coordinator for American Cast Iron Pipe Company (ACIPCO) in Birmingham, Ala.

You'll get details on:

• Recruiting and training wellness champions;
• Managing a team of wellness champions;
• Trends in championing wellness, including peer health educators and conflict resolution;
• Details on promotional strategies to boost participation including creating a corporate wellness culture, the power of employee program ownership, the value of health coaches, water cooler wellness, and much more.

Here's what our customers have said about this resource:

Winning at the Wellness Game: Cultivating Wellness Champions Plus 19 Proven Program Promotions "has given me additional tools to increase top-level support and participation," said Dan Bowman, group leader of customer service and wellness program president at Oberg Tooling Division.

Table of Contents

• Engaging and Retaining Wellness Champions from the Top Down
  • Wanted: Dependable Doers
  • Wellness Champion Responsibilities
  • The Trend of Peer Health Educators
  • The Notebook Approach to Organization
  • The Challenges
  • Trends in Championing Wellness
• Foundations of Worksite Wellness Success
  • Champion Selection Criteria: Acquiring Believers
  • Wellness Champs Welcome Any Time
  • Developing an Orientation Program
  • Recognition Programs
  • Program Expectations
  • When a Champ Doesn't Work Out
• Q&A: Ask the Experts
  • Training Wellness Advocates
  • Measuring Program Success
  • Managing a Team of Wellness Champions
  • Sizing Up the Wellness Champ Field
  • Putting Champions to Work in the Organization
  • Offering Incentives for Dependents
  • Claiming Water Coolers for Wellness
  • Tying Incentives to Risk Factors
• Glossary
• For More Information
• About the Authors
• PLUS 19 Proven Promotional Tactics!