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Home > Wellness
Winning at the Wellness Game: Cultivating Wellness Champions Plus 19 Proven Program Promotions
Winning at the Wellness Game: Cultivating Wellness Champions Plus 19 Proven Program Promotions
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A focus on wellness is rapidly becoming part of the corporate landscape. Either on their own or with assistance from health plans and community organizations, employers are creating a culture of change: providing on-site opportunities for employees to learn about health issues and engage in healthy behaviors. The obvious benefit of a healthier workforce is reduced healthcare cost, but these initiatives also enhance workforce productivity and reduce absenteeism and work-related injuries.

In Winning at the Wellness Game: Cultivating Wellness Champions Plus 19 Proven Program Promotions, three wellness experts share their most effective promotional strategies for boosting participation in workplace wellness efforts. In addition, this 38-page special report details how organizations are recruiting wellness champions from workforce ranks to promote corporate initiatives. Learn how companies are developing a network of wellness advocates to promote participation without draining the wellness budget.

This report contains tested strategies from wellness experts who presented at February 2006 and July 2006 audio conferences:

  • William B. Baun, manager of human resources and wellness at The University of Texas M.D. Anderson Cancer Center;
  • Robin Foust, health management specialist and principal, Zoe Consulting;
  • Aaron M. Hardy, wellness coordinator for the Washoe County School District;
  • Michele Housley, wellness program coordinator at the University of Texas M.D. Anderson Cancer Center; and
  • Rebecca K. Kelly, corporate wellness coordinator for American Cast Iron Pipe Company (ACIPCO) in Birmingham, Ala.

You'll get details on:

  • Recruiting and training wellness champions;
  • Managing a team of wellness champions;
  • Trends in championing wellness, including peer health educators and conflict resolution;
  • Details on promotional strategies to boost participation including creating a corporate wellness culture, the power of employee program ownership, the value of health coaches, water cooler wellness, and much more.

Here's what our customers have said about this resource:

Winning at the Wellness Game: Cultivating Wellness Champions Plus 19 Proven Program Promotions "has given me additional tools to increase top-level support and participation," said Dan Bowman, group leader of customer service and wellness program president at Oberg Tooling Division.

Table of Contents

  • Engaging and Retaining Wellness Champions from the Top Down
    • Wanted: Dependable Doers
    • Wellness Champion Responsibilities
    • The Trend of Peer Health Educators
    • The Notebook Approach to Organization
    • The Challenges
    • Trends in Championing Wellness
  • Foundations of Worksite Wellness Success
    • Champion Selection Criteria: Acquiring Believers
    • Wellness Champs Welcome Any Time
    • Developing an Orientation Program
    • Recognition Programs
    • Program Expectations
    • When a Champ Doesn't Work Out
  • Q&A: Ask the Experts
    • Training Wellness Advocates
    • Measuring Program Success
    • Managing a Team of Wellness Champions
    • Sizing Up the Wellness Champ Field
    • Putting Champions to Work in the Organization
    • Offering Incentives for Dependents
    • Claiming Water Coolers for Wellness
    • Tying Incentives to Risk Factors
  • Glossary
  • For More Information
  • About the Presenters
  • PLUS 19 Proven Promotional Tactics!
Publication Date: October 2006
Number of Pages: 38
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