Web technology is touted as the antidote to a multitude of healthcare
woes: rising consumer dissatisfaction, increasing consumerism and ever-escalating
healthcare costs. But for consumers to embrace e-health
tools, health plans and employers must entice them with a healthy mix of
autonomy and handholding.
In this special report, "e-Health Initiatives: Driving Behavior Change and Fostering Consumerism," a panel of experts discusses state-of-the-art
healthcare e-tools, strategies for engaging members to use them and the
impact e-tools can have on consumer-driven plans.
You'll hear from Kim Bellard, vice president of eMarketing, Highmark Inc., and
Erin Lenox, associate, Hilb Rogal & Hobbs, on strategies for harnessing
the power of e-tools that enable consumers to collaborate in their own
healthcare design.
This 37-page report is based on the January 19, 2005 audio conference "Using Web Technologies in Consumer-Driven Healthcare" during which Bellard and Lenox described how healthcare organizations are utilizing the web in consumer-driven healthcare plans.
You'll get details on:
- The role of web applications in consumer-driven healthcare;
- Evolving trends in consumerism;
- What web tools can assist consumers in behavior change;
- The 10 key technological components of a healthcare web site; and
- The e-health options from Highmark Inc.
Table of Contents
- Using Web Technologies in Consumer-Driven Healthcare
- Moving Toward Consumerism
- Key Technological Components
- Going from High-Tech to High-Touch
- Evaluating the Credibility of Web-based Health Information
- Examples of Online Tools
- The Future of e-Health Initiatives
- Build, Buy or Partner
- Evolving Trends
- In Electronic World, Informed Consumers Drive Marketplace
- Highmark’s Consumer-Centered Strategies
- Breadth and Depth of Information Critical
- Website Health Centers Target Specific Demographics
- Provider Profiles Encourage Comparisons, Choices
- Informing Consumers’ Health Plan Choices
- Increased Choice Improves Customer Satisfaction
- Diverse Approaches Serve Diverse Needs
- Spending, Savings Accounts on Rise
- Q&A: Ask the Experts
- Strategy for Developing Web-based Tools
- Rating Online Tools
- BlueChoice Growth Predictions
- Front-end Administration vs. Back-end Ease
- Integrating with Pharmacy Benefits
- Making the Move to e-Visits
- Determining ROI
- HIPAA's Impact on Web Self-Service Applications
- Recommended e-Tools for Employers
- Comparing Provider Pricing
